In Japan I spent one evening at a Geisha teahouse. I loved hearing about the Giesha career path, their daily routine and training and seeing their gorgeous performance.
Two recently graduated Maiko (trainee Geisha) gave us little souvenirs; 2x6cm stickers with their name and a gorgeous pattern design. This is actually a form of business card. We also received tea cloths and chopsticks after the evening. We were also shown a room where fans decorated with the names of all Geisha associated with the teahouse adorned the walls.
I loved the designs and kanji, and came up with this project for branding an individual Geisha or teahouse. It had me thinking of how amazing the Japanese are in finding ways to integrate old customs and methods into the modern era.
Brainstorming I made up my demographic ‘Natsumi’, a recently debuted Geisha. She is fascinated by history and the role of Geisha, but wants to merge those iconic motifs in a new vision for her business cards and leave behinds. It’s a challenge to be bold but remain respectful of traditional customs.
Researching Japanese textiles and the meanings behind certain kimono colour palettes, as well as considering the namesake Natsumi (Spring Beauty) I developed this cherry blossom tree design in chalk pen strokes with a bright bold teal, orange and monochrome colour scheme. I’m always a fan of rolling out artwork and rotating the colour scheme!
When considering leave behinds, I kept in mind something that’s small and light-Geisha carry their belongs in the heavy sleeves of their kimonos or tucked away in their obi. In addition to business card stickers, I rolled out the artwork with chopstick packing and fans.
