I had this idea recently for a personal branding project-a jewellery Designer who specializes in personalized bespoke pieces made from various treasures the clients bring. The tagline ‘wacky, weird, wonderful’ pretty well sums it up, taking the idea of accessories can take an ‘everything but the kitchen sink’ approach and sky’s the limit, depending on the personal attachment to the object d’arte.
The typelock is meant to look mishmashed, miscellaneous pieces that are brought together. Using different fonts and styles and eliminating the vowels, it emphasizes how the brand stands out in the industry.
I rolled out the brand concept across from signage to packaging to a website, where for custom orders customers fill out a survey with what they’d like created and have an option of sending a photo of the piece they want included.
