I’ve been keen to try briefs that broaden my portfolio, starting with branding for an original Podcast. This was a refreshing challenging, thinking of something thats auditory and how to market it visually.
The concept behind this podcast was that helped listeners concentrate, removing distractions and fine tuning their strengths to reach their goals. I looked at well being podcasts like Headspace and their increasing popularity in today’s anxious driven atmosphere and how digital can be soothing rather than fast paced in our daily routines.
For the logo I was inspired by an eye make up palette, the geometric layout in shades of blues and greens and used that for the icon design, the boxes illustrating bringing together strengths and blocking out obsticles. The muted colours are meant to have a cleansed yet sharpened feel that suggest clarity.
For roll out, as well as a podcast play screen, I created a poster for a live panel event, adding photos the podcast speakers behind the logo colourlay.